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Why Try to Out-Google Google? Publish Date: May. 16, 2003
If Google has been successful, Tara Calishain says, initially at least, it had nothing to do with actual technology. Tara, coauthor of the best-selling Google Hacks , looks at what has made Google a success, as well as ways Google could out-Google itself. If search engines took a close look at
the cultural factors that led to some of Google's success, and then considered how they could leapfrog what Google's doing now, the competition to be your search engine of choice might really heat up.
Eight Search Engine "C" Changes Publish Date: Apr. 11, 2003
Tara Calishain, coauthor of Google Hacks , offers her first installment in a multi-part series on the latest developments for search engines and online data collections. In this article, Tara ponders the future direction search engines may take. How might pay-for-inclusion programs and other revenue generators, for example, change the way we search?
